I noticed this ad sitting atop my gmail earlier today:
As often happens with Google ads, I'm curious how I ended up with this one. Sometimes the connection to the conversation is clear, but in this case, it was a very simple email from a friend indicating that they couldn't find a cookbook I'd recommended online, and asking which store I'd picked it up in. The cookbook wasn't even referred to by name.
So is the assumption of the person who chose the ad's keywords that anyone discussing a cookbook has a reasonable chance of being a woman who feels the need to be irresistable? Not a far-out connection, I admit.
Google ads tickle me in the same way all the wrong answers on multiple-choice tests do.