The IMAX Experience
You know when you've had the IMAX Experience. You know because your neck aches and your senses are befuddled. After a Hollywood film designed for regular cinema has been stretched onto the four-storey IMAX screen, you walk away tipsy from the in-your-face fast action scenes, drunken from the visual and auditory scale.
IMAX has come a long way. It used to be staid, worthy educational films on the lines of a PBS documentary (just bigger). Then it was IMAX 3D, and then it became cool by having famous voices be the narration -- "Come set foot on the moon (in 3D!) with Tom Cruise". Then they realised that the crowd is visceral: we want not worthy edutainment but big-screen, family-friendly blockbusters writ four storeys high.
I felt tipsy all the way home. DWI = Driving While IMAX'd?